Leadership

Corbett Jones leads the Ameristrong company strategy, execution, and revenue operations.

Before joining Ameristrong in 2023, Corbett served as Vice President of Marketing, Digitalization and Transformation at Atlas Copco ($12B Global leader in Industrial Equipment). Prior to Ameristrong, he held Global VP and Director level roles in Marketing, Revenue and Channel Programs for Honeywell, 3D Systems, Kubota, and Yamaha Motor Corp.  Corbett cut his teeth in Powersports with Yamaha as Business Planning and Marketing for the ATV/SxS Division and then Lead all Motorsports Area Marketing where the DEALER was a true partner in developing the business locally.  During his time at Yamaha, he helped drive regional activation with dealers on programs like: Supercross, Jason Raines Demo Program, ATV and SxS Demo Programs, Regional dealer target programs and inventive trips, track partnerships and drove all head-to-head sales content to the dealer network.

Corbett grew up in Wisconsin where his father introduced him to boating, snowmobiling, ATVing, racing, hunting and fishing.  Corbett and family (wife and 4 children) live in the Charlotte, NC area.

Mitch Underwood leads the Client Success and Operational Excellence functions at Ameristrong.

Before joining Ameristrong in 2023, Mitch served as Vice President of Global Marketing at Quickparts, a leading global 3D parts manufacturer for the automotive, aerospace, and consumer products industries.   Prior to Quickparts, he held a variety of marketing and operations leadership roles at Hewlett-Packard and Symantec/Norton360/LifeLock.  Mitch began his business career at United Parcel Service as a driver and various management roles. After UPS, he entered the automotive industry as wholesaler, then retailer, ultimately leading Washington State’s largest independent retail dealer before being acquired by Sonic Automotive.

His outdoor passions include motorcycling, motorsports, and snowmobiling. Mitch and his family live in the Charlotte, NC area.